Understanding retailing-based mobility for the 5-16 years old segment: findings and lessons from Lyon’s Household Trip Survey

Shopping mobility is an essential component of urban trip system, for both personal and goods flows. Although several works exist on general trips, mainly related to work-based trip chains or professional deliveries, the literature on kids and young mobility in terms of shopping trip behaviour is scarce. Moreover, this segment of population presents the particularity that systematic trips are not directly related to shopping and the presence of nonshopping trips related to retailing (mainly when the trip is done for leisure or meeting friends in retailing areas, without necessarily a purchase or a shopping action) is higher than that of adults. Furthermore, the 5-16 years old segment is public-transport dependent, and has a modal report which is strongly different than that of adults. Moreover, some studies show that kids retailing mobility has increased, but few of them go inside the in-depth characteristics and classifications of this segment, in term of users and habits.